Security Solutions
Advanced Labeling Solutions
Safeguard your company's most valuable asset: it's brand
Security Solutions
Brand Protection
Our advanced labeling solutions protect your
company’s most valuable asset: its brand
Why protect?
Brands are exposed throughout the supply chain to the risk of counterfeiting, diversion and other forms of intellectual property infringement that detract from both their immediate and long-term value. Industry sources estimate the annual cost of pirated and counterfeit goods in the hundreds of billions of dollars, some 5-7% of global trade. It’s a problem that can both impact revenue for a brand owner and negatively affect consumer perception of the brand, further eroding its value. However, there are steps you can take to protect your brand, and our custom-tailored security solutions are key among them.
Loss Prevention
Our Electronic Article Surveillance (EAS) Tags and labels protect your assets, as well as your bottom line.
In the apparel industry, retail shrink is estimated to cost up to 2% of retail sales and up to 25% of store profits, while shoplifting accounts for 35-40% of total retail losses. Research has shown that embedding disposable security labels at the point of manufacture or packing (source tagging) can reduce shrink, deter shoplifting, increase sales and improve profitability.
Want to integrate loss prevention tagging into your program?
Work with the leading global experts to get it done. Contact Avery Dennison.
Security Solutions
Advanced Labeling Solutions
Safeguard your company's most valuable asset: it's brand
