Avery Dennison To Supply All Labels for SportScheck Proprietary Products

CENTRAL EUROPE – 14 April 2009. Avery Dennison Corporation announced today that SportScheck, the successful sporting goods division of the Otto Group, has awarded an exclusive contract to the label specialist Company to supply labels for its proprietary brands, including Unlimited™, Neighborhood™, O.C.K™, Maui Wowie™ and Rocxygen™.

The labels will be manufactured close to SportScheck production facilities in Turkey, India and Hong Kong. The total volume will amount to approximately 2.5 million labels. Avery Dennison will also be required to provide packaging solutions for SportScheck customers. SportScheck has 15 large retail outlets across Germany with the majority of its business coming through mail order or online sales.

"The awarding of this contract by SportScheck reflects the many years of successful cooperation between the Otto Group and Avery Dennison," said Thomas Willing, managing director of Avery Dennison Central Europe. "The standardisation of all order processes on a joint B-2-B platform will make for a more efficient and cost effective operation for both companies."