Avery Dennison Introduces Price-neutral EcoFriendly™ Woven Labels

New label line is a cost-efficient and environmentally friendly brand identification solution

FRAMINGHAM, Mass.—July, 2009— U Apparel manufacturers can now source a new line of Avery Dennison  EcoFriendly™ polyester woven labels at the same price as standard woven labels.

The price-neutral labels come in several recycled polyester options, as well as various blended organic cotton and recycled polyester materials, and are ideal for the growing number of consumers who want environmentally friendly products.

 

“Manufacturers in the world of fashion apparel now have the opportunity to use eco-friendly woven label options to support the industry’s global sustainability initiatives without incurring any extra costs,” said Josh Dunn, manager, product sustainability & strategic business development, Avery Dennison.

 

“Our recycled polyester options deliver the same wash resistance and durability performance as Avery Dennison standard woven labels. The organic cotton and recycled polyester blended option provides a more natural look and feel. All at the same price as standard woven labels,” he added.

 

Features and performance characteristics

• “Better” Quality (High Density Twill ) Recycled polyester woven labels are available with white or black ground warp, and with multiple background colors. They are suitable for home or industrial laundering. Processing options include all standard types: straight cut, cut & fold, loop. They can be sourced with a fused, ultra-sonic or woven edge.
  • Standard width broadloom construction: Widths from 10mm – 200mm
  • Standard width needle loom construction: Widths from 10mm – 50mm
• “Best” Quality (Damask)
  Recycled polyester woven labels are available with white or black ground warp, and with multiple background colors. They are suitable for home or industrial laundering. Processing options include all standard types: straight cut, cut & fold, loop. They can be sourced with a fused, ultra-sonic or woven edge.
  • Standard width broadloom construction: Widths from 10mm – 200mm.
  • Standard width needle loom construction: Widths from 10mm – 50mm.
• “Best” Quality (High Density Twill Woven Edge)
  Recycled polyester/organic cotton blend woven labels are available in a natural color, and with multiple background colors. They are suitable for home laundering. Processing options include cut & fold, and loop. They can be sourced with a woven edge.
  • Standard width needle loom construction: Widths from 10mm – 50mm.

Many of these products are available in 100% eco-friendly constructions using only eco-friendly fibers.